In the modern enterprise, information is used in seemingly endless ways to generate profit. In fact, this is the age of information.
Millions of organisations across the globe are trading on nothing but information, some of it raw data, some of it detailed facts and figures pertaining to individuals, communities, political organisations, goods and, of course, other businesses.
Here are some ideas on how to use information more effectively.
http://www.management-issues.com/opinion/5836/more-effective-use-of-information/
One area where gathering and properly utilising information is particularly important is in contact management. Contact management is simply using the information you hold on contacts to encourage greater sales.
This may mean exchanging contact details with companies who have a similar contact base to your own, or perhaps you will spot an opportunity to match the people already buying from you with similar types of people using various social network sites?
Whatever you do, in today's enterprise world, capturing, sharing and using information is more important than it has ever been before.