What Is The Difference Between Selling Concept And Marketing Concept?


12 Answers

Lily James Profile
Lily James answered

The Selling Concept and the Marketing Concept are two different concepts of Marketing that related to the evolution of marketing in the world.

The Selling Concept holds that in order for the firm to be profitable, it must focus on sales of the product regardless of the orientation of the product itself. This concept became popular after World War 2.

On the other hand, the Marketing Concept is one of the recent concepts in marketing. It holds that a firm must identify the needs of the consumer and then plan, price, promote and distribute its product according ton the demands of the consumer.
Anonymous Profile
Anonymous answered
Examples of selling concepts are: A)Life Insuarance Policies b)Mutritional Supplements  c)Fundraising Meetings  d)Political Parties Selling their Candidates
Anonymous Profile
Anonymous answered
Selling concept focus on the sales of product regardless of oreintation of product itself  while,    marketing concept holds on the  4Ps, .i.e. The need for a consumer to plan,price, and promote the product.
deepak sharma Profile
deepak sharma answered
Basically selling means to sell the product to the customer  and earn profit from them.

On the other hand marketing means to satisfy the customer needs and wants and retain the customer...
d ds Profile
d ds answered
The selling concept philosophy was quite common before the emergence of the marketing concept. According to the selling concept, if the customers are not constantly reminded, they will not be motivated to but the product so the firms have to advertise aggressively to remain prominent. By being aggressive, firms will be able to push their products to the customers and make sales. This concept has some draw backs; it considers the customers to be unaware and uninterested while this is not true. Secondly it assumes that firms that advertise a lot will be able to sell well even if the customers don’t want the product which is also not true.
On the other hand, marketing concept says that firms have to keep customer demand in their minds while designing products. Those who keep the customers satisfied will get sales and being customer centric will help the firms be successful.
Sergio Jemas Profile
Sergio Jemas answered

Digital marketing is an online promotion and presence building technique. If you want to sell your product in the online market then it needs digital marketing techniques that will increase the reach of customers towards the product. Digital marketing uses digital media and electronic devices to reach the target audience.

Sophie Carroll Profile
Sophie Carroll answered

Before you start using digital marketing tools, you need to work on your own brand look. Not everyone is able to do this on their own, and some companies at the very beginning of their development have to turn to special agencies to help them with the development of their own corporate identity. I faced this too, when I first started my business two years ago. I found a great agency that I'm happy to share with you You can also turn to these great professionals if you want to rebrand your company. These guys will do a 10 out of 10 job!

Anonymous Profile
Anonymous answered
Marketing concept can be define as a way of selling goods&services eg tv&radio services while selling concept can be define as a way of convincing a customer to buy goods
Karl Sagan Profile
Karl Sagan answered

The more specific phrases you use, the faster the client will find you. But I would also add to this because even with the right keywords, you may not be the first in the SERPs. For new brands, it is important that Google recognizes your site and starts promoting it.

Anonymous Profile
Anonymous answered
In today’s volatile economy, many note holders are seriously evaluating whether to sell their mortgage note or not. So what are the advantages and disadvantages? Let’s start with the disadvantages.

Disadvantages of Selling a Mortgage Note:

1. First and most obvious, once you sell your note your monthly income is gone forever.
2. If you had a significant gain on the sale of the home that you have spread over the life of the note, you may have to show all of the remaining gain once the note is sold. (Consult your tax adviser.)
3. You will take a discount on the remaining note balance due to the time value of money.

Advantages of Selling a Mortgage Note:
1. You receive a significant lump sum of cash, usually quite quickly.
2. You can utilize this cash for lucrative business opportunities or just as a cushion for these tough economic times to ease anxieties.  
3. You no longer are at risk of a default on the note and the hassles of a foreclosure.
4. You no longer have to worry about whether the mortgagor has paid their property taxes or maintained the home.
5. You don’t have to keep monitoring the tax office to see whether the mortgagor has any new liens on the property from a second mortgage or federal or state taxes, etc.
6. Lastly, you no longer have to keep detailed records on the mortgagor’s payment history or report interest to the federal and state tax authorities.
d ds Profile
d ds answered
Selling and marketing concepts are one of believes that prevailed in the field of marketing when the field was in its nascent stages. Although, not entirely perfect, they still helped by providing understanding about the customers. The selling concept says that if the customers are not constantly reminded about the presence of the products, they will forget you and will not but the product. Companies have to advertise massively and they have to make an effort to “sell” their products. On the other hand, the marketing concept says that you should keep the customer needs and demands in mind so that there will be a demand for what you produce. It negates the selling concept to some extent because it does not believe entirely selling the product instead it focuses on products that customers want so there will already be a demand.

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