There are many occasions when proper business ethics are exercised by organisations and commercial firms which consider themselves socially responsible and viable. Most financial organisations value their investors as a way of exercising ethics in their business. They call this the Human Capital Value. By considering people as their prime asset, businesses around the world scale their way to success. People of the organisation may include employees, investors, stakeholders, contractors and suppliers. However, in this age of global competition and limits, modern businessmen believe that ethics do not help the business to succeed and prosper, but limits it's resources. The new business age has given birth to a new set of business ethics which are in the best interest of the business itself, these ethics include: valuing diversity, distributed power, reality testing etc. These ethics are further known to be global ethics.