Production Concept is a concept where goods are produced without taking into consideration the choices or tastes of your customers. It is one of the earliest marketing concepts where goods were just produced on the belief that they will be sold because consumers need them.
Practiced by earlier industrials, it soon became an standardized practice. Ford , considered as one of the early champions of this concept once remarked that Americans can get any car from Ford until it is black. This is one of the most famous quotes in Marketing stressing the importance of Production concept and level of stress and importance given to it.
But with the continuous industrialization and more and more players entered into the market, the space available to sell your product have squeezed because too many people were selling the same product that is why it became too obvious that the mass production of goods which is the heart and soul of production concept can no longer work because of too many me too products so the focus slightly shifted from Production concept to Customization concept where each and every product is manufactured and delivered according the tastes and choices of the customer. Dell is considered to be the pioneer of this field.
There are two contexts in which the concept of production is used. Generally, In philosophy, Concept of production is a philosophy which can be defined as the preference of buyers for goods and services on the basis of their affordability and easy availability. Another concept of production is that it is the philosophy which is adopted by few companies to manufacture their products without taking into consideration the choices and the tastes of the consumers. In the second context, the concept of production is one of the earliest concepts of marketing. For example, a company manufactures sugar because it knows that in the end consumers will surely buy sugar.
Production concept means where marketers think that consumer buy only those things which are available and highly affordable rather than think about the product quality and other things. Here marketers think about only the production that's why they don't think about the value and the satisfaction of the customer. So that marketing myopia occurs here.
The Production Concept. This concept is the oldest of the concepts in business. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution. They assume that consumers are primarily interested in product availability and low prices. This orientation makes sense in developing countries, where consumers are more interested in obtaining the product than in its features.
The Product Concept. This orientation holds that consumers will favor those products that offer the most quality, performance, or innovative features. Managers focusing on this concept concentrate on making superior products and improving them over time. They assume that buyers admire well-made products and can appraise quality and performance. However, these managers are sometimes caught up in a love affair with their product and do not realize what the market needs. Management might commit the “better-mousetrap” fallacy, believing that a better mousetrap will lead people to beat a path to its door.
To me the difference lies in what is being produced. A product concept
would be an idea for an item or product. A production concept would be the concept conceived for creating the product.
-consumers favor products that are available and highly affordable
-improve production and distribution
-also known as manufacturing concept
-consumers favor products that offer the most quality, performance, and innovative features
Product concept--the expression in some detail of the conceptual features of a product. Preferably the concept statement should include functional features, aesthetic features, the position of the product relative to the competition in the marketplace, features of support (warranty, methods of obtaining service). It might also include concepts for other products in the product line. The product concept will be essential to the development of a marketing plan Production concept--the expression in some detail of the proposed method of production of a product. It might include definition of materials, processes, choices for suppliers, methods of handling inventory and methods of assembly. It might include definition of the required tooling and of the distribution network and the way the product is delivered to its market. The production concept will be a foundation for estimates of recurring product costs.
Product concept: Management philosophy that a good product creates its own market, and does not require heavy marketing expenditure.
Production concept: Management philosophy that buyers prefer goods and services which are cheap and widely available.
The production concept is one of the oldest concepts in business. The production concept holds that consumers will favor those products that are widely available and low in cost. Managers of production-oriented organizations concentrate on achieving high production efficiency and wide distribution. Building production volume and improving technology in order to bring down costs.
He total product concept describes the idea that a product is more than just the tangible item "on the shelf," and that the product also consists of the services offered with the product - like a warranty, advice, delivery, maintainance/repair etc. It also includes the intangibles such as quality, prestige and reputation. All of these things go to make up the total product.
Production concept is one of the oldest concept guiding sellers. It holds that consumer will favour those product that are widely available and low in cost. Management in production oriented organization concentrates on achieving high production efficiency and wide distribution coverage.
This concept fairly best fit the companies producing products for masses not for any specific or niche market. Need based products are more demanding, organization meeting the demand by producing maximum quantity reduce per unit cost and increase profits.
China products availability is high and prices are low just not because they are practicing production concept but also their efforts to reach the national and international market
Production concept is one of the oldest concepts adopted in the early years of industrialization. These concept following companies enjoy the monopolize conditions, after realisation of customer is satisfaction is ultimate destination to the business in long run, so many business left the concept but these concept is still used in mass production, component industries and also where monopolize competition exist
Most of the above comments are for me a Product Concept.
A Production Concept is the definition of the process in order to produce the product to meet the specifications set-out at the product concept stage. This applies to both high and low volume products, also customising.
These include optimising the components for manufacturing at suppliers, quality control at incoming, individual processes for sub-assemblies, test and measurement. Additionally, the throughput times are calculated.
Other things such as planning for lead times of components are handled in the purchasing concept, including alternative sources.
Just my opinion, because although the idea of a production concept although old, is not extinct or used only in high production environments.