Common man is the most price sensitive of all consumer categories. The rise and fall in prices has a lasting effect on the buying pattern of the common man. By Common man we mean the average consumers and the below average consumers.
Following are the affects of Rising prices on Common man:
- The buying pattern of common man is now limited to only the necessities.
- Modern living essentials have become a luxury for him.
- All the members of the household have started to participate in the earnings.
- Women have to leave houses and work
- The social structure is changing for the common man
- It has increased the gap between the have's and the have not's.
- Common man is more prone now to complexes.
