Talking from working with colours everyday (graphic designer), just a suggestion :)
Put all the major colours : Black, red, yellow, blue, green, orange etc on a piece of paper. Ask a random person to write down what they feel towards each colour. Do it with as many people as you possibly can.
From there, take the "feelings" written down and estimate which word was most related to each colour.
For example: Red = Agression/anger/love.
For example: Blue = calm/corporate/etc
Hope this could help! Good luck
Put all the major colours : Black, red, yellow, blue, green, orange etc on a piece of paper. Ask a random person to write down what they feel towards each colour. Do it with as many people as you possibly can.
From there, take the "feelings" written down and estimate which word was most related to each colour.
For example: Red = Agression/anger/love.
For example: Blue = calm/corporate/etc
Hope this could help! Good luck