What Is Directive Research?


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Emma kay Profile
Emma kay answered
From what I can gather, directive research is research that either:

• Has a specific aim or outcome, for example if you were researching to find out about which species of dog if most popular worldwide, you might have the aim to discover which dog is the most popular worldwide.

• Research that is directed at a specific thing, for example chocolate bars. To break your question down, let's define both of these words individually.

• A directive is literally, a direction that you might want to go with something. So for example, a company might have a directive to sell more chocolate bars than another maker. A directive is like a motive or the reason behind doing something. Most things in life have a directive behind them. We are all aiming to do specific things with our day to day actions.

• Research is looking into something to discover new material. It is used in business, particularly in market research, which is looking into an area of the market and enabling the company, to see what it needs to improve to do better in its sector. For example, if this research uncovers that a rival company is selling a chocolate bar at a lower price, the researching company could choose to lower it prices to stay in more direct competition.

So basically, putting these two terms together, we now know that directive research is a method of looking into things, to find out new information or facts and figures with a specific aim in mind for what the overall outcome of the research will be. Most research is directive, because you generally need to have an aim when researching to narrow the field down, otherwise the wealth of information is way too much.

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