The macro environmental threats for coca cola can be; a decrease in GDP which can result in lower purchasing powers, a slow down in the economy, high unemployment rate that can affect the population’s purchasing power, high inflation rate that will result in an increase in price of products, lack of investor confidence in the company’s products., lower exchange rate that lowers income for foreign countries, a change in the government laws that can result in increased worker benefits or new product regulations, development of new technology that can change industry practices, people are becoming more health conscious, there may be logistical problems that delay delivery r there are pressures form stockholders.