Microeconomics is vital, therefore, in establishing pricing for goods and services. For example, a micro-economical study into how much consumers are willing to spend on apples will tell companies how to price their apples to get the largest amount of profit for each apple without pricing the apple so highly that consumers are put off by the price. Microeconomics should not be restricted to monetary value either as an analysis on the spending of time or resource could also be described as economics. This is because the allocation of resources to a particular subject would say a lot about the priorities of a consumer or company.
Microeconomics is used to analyze the success or failure of specific markets as its analysis could show the reasons for spending patterns. To characterize microeconomics it would therefore be correct to state that microeconomics is, by definition, analytical as it is the analysis of spending. It could also be characterized or described as the study of behavior as it looks at the patterns and behaviors of households and companies and the process by which they make decisions.
To summarize, microeconomics can be characterized as behavioral and analytical by definition.