You may describe the whole question in this way:
Objective of research is as important as research itself is. Without a focused objective, no good findings can be expected from any type of research. Research objective is to have maximum feedback form selective and targeted customer groups so that enough information which may be needed for any modification would be available to us. Though product has gone through various in house and laboratory tests, but unless we have a solid view about consumers' perception about we cannot proceed further. This research enabled us to improve the product before its test marketing.
Our research includes following questions and we vigilantly tried to find out the answers of these questions by applying Primary Research and conducting Focus Group Discussions: Further points include collection of information about various issues:
• Should we offer Product as such or some changes are required?
• If no changes needed, which market is most likely the best appropriate market to target in the beginning?
• Should we offer Product to all mobile users or only to the business
users in the beginning?
• What price should be charged for this high end innovation?
• In which demographic markets we should focus in the beginning?
Objective of research is as important as research itself is. Without a focused objective, no good findings can be expected from any type of research. Research objective is to have maximum feedback form selective and targeted customer groups so that enough information which may be needed for any modification would be available to us. Though product has gone through various in house and laboratory tests, but unless we have a solid view about consumers' perception about we cannot proceed further. This research enabled us to improve the product before its test marketing.
Our research includes following questions and we vigilantly tried to find out the answers of these questions by applying Primary Research and conducting Focus Group Discussions: Further points include collection of information about various issues:
• Should we offer Product as such or some changes are required?
• If no changes needed, which market is most likely the best appropriate market to target in the beginning?
• Should we offer Product to all mobile users or only to the business
users in the beginning?
• What price should be charged for this high end innovation?
• In which demographic markets we should focus in the beginning?
