The basic concept of research methodology refers to the way in which companies conduct their research and how they collect the data they need. Whenever a company or organisation needs to investigate a particular area of their business dealings, they need to adapt the most suitable research methodology for the job.
Research methodology typically involves a full breakdown of all the options that have been chosen by a company in order to investigate something. This would include the procedures and techniques used to perform the research; as well as any of the terminology and explanations of how these methods will be applied effectively.
A company may need to decide what format of research they want to use before the investigation begins. For example, if a company that sells a particular product needs to launch research to find out how effective or desirable a new product is, they will need to conduct what is known as primary research. This method means that the company will collect data and information themselves first hand.
Alternatively, a company many only require figures or statistical findings that can be located from an external source to themselves. This is known as secondary research, and this area of research methodology typically involves reading published journals, newspapers and other materials to give companies the information they need second hand.
However, research methodology is not always pin-point specific. Many areas of research methodology may simply be referring to a generic path or method that a company will apply in order to retrieve the information they need.
Research methodology is the way in which researchers specify how they are going to retrieve the all-important data and information that companies will need to make vital decisions.
Research methodology typically involves a full breakdown of all the options that have been chosen by a company in order to investigate something. This would include the procedures and techniques used to perform the research; as well as any of the terminology and explanations of how these methods will be applied effectively.
A company may need to decide what format of research they want to use before the investigation begins. For example, if a company that sells a particular product needs to launch research to find out how effective or desirable a new product is, they will need to conduct what is known as primary research. This method means that the company will collect data and information themselves first hand.
Alternatively, a company many only require figures or statistical findings that can be located from an external source to themselves. This is known as secondary research, and this area of research methodology typically involves reading published journals, newspapers and other materials to give companies the information they need second hand.
However, research methodology is not always pin-point specific. Many areas of research methodology may simply be referring to a generic path or method that a company will apply in order to retrieve the information they need.
Research methodology is the way in which researchers specify how they are going to retrieve the all-important data and information that companies will need to make vital decisions.
