What Does The Macro Environment Consist Of?

• Political factors
• Technological factors
• Economic factors
• Socio-Cultural factors
• Ecological factors
• Legal factors

Macro environment means the conditions existing within the company overall, rather than in any one particular region or section. Generally, the macro environment includes trends in inflation, GDP or gross domestic product, spending, employment, and the fiscal and monetary policy.

A macro environment is linked closely to a general business cycle. The daily operation of any organization is influenced by many factors. Employee relations might be good, but a poor economy could spur bad production and layoffs. A macro environment is an external factor that affects an establishment.

A macro environment typically encompasses factors that businesses will not be able to control. Political conditions and technological advances are two examples of significant factors companies must adjust to when making any decisions.

Changes within social trends also decide on what is going to be sold. Responding to the needs of society on a macro level will be important as this will lead to more customers and help businesses thrive.

Technological advances within the macro environment influences employment decisions on a micro level. New technologies will lead to new processes to conduct business.

Changes within the economy - for example, taxation and interest rates - will influence the contribution of a company. While taxation and high interest rates affect supply, lower prices will lead to an increase in purchasing power.

Companies will buy more supplies when they have the funds for products and taxes, whereas companies that have the funds for products but not taxes will be limited to what they can buy.

Adjusting to the economic changes on a macro level will often be about building a positive relationship with suppliers within the micro environment. In these situations, such relationships will lead to a discount in pricing and an increase in purchasing power.

Following are the components of a Macro Environment:
- Political Factors
- Legal Factors
- Ecological factors
- Economic Factors
- Socio-cultural factors
- Technological Factors

Macro-environment refers to the economy, technology, society, government, and competitive forces which have a great impact on an organization. These forces are not under the control of the organization therefore, the organizations have to develop strategies to face the macro-environment challenges. There are further components of the macro-environment which affect the companies like economic factors include GDP, inflation, unemployment and society include culture, traditions and language etc.

Means
political
legal
ecological
economic
social cultural
technology