What Is The Purpose Of A Survey? What Are Three Examples Of A Survey And What Potential Purpose Could Each Be Used For?


7 Answers

Iris Phillips Profile
Iris Phillips answered
The purpose of a survey depends what the survey is used for. The common definition of a survey is that it is a method of gathering information from a selection of individuals.
If a company were carrying out the survey then the purpose would most likely be marketing. Business surveys are carried out to find out what customers like, need and also what they are not in need of. Some businesses will send you surveys after you have purchased something from them. This makes the customer feel that their views are taken into consideration and they will be more likely to purchase from the company in the future because of this. Business surveys also help the company to discover who their customers are, their age, race, and their family size.
Another example of a survey is a behavioural survey. This survey may look at the behaviour of a particular group of people and will normally take the form of a questionnaire. Online surveys are becoming increasingly popular in this form of survey. The questions could ask simple things such as does the person own their own home, do they smoke, and how many cars does the family hold.
An example of a large survey in the United Kingdom is the Census. It is a legal requirement for all households to complete the Census. The questions are quite detailed and ask for information such as the number of people in the household, the ages of the people involved and what jobs they do. This information is kept confidential and held in order to be reviewed years later to see how certain elements of society change over time. There is a penalty for people who do not complete the Census on time, and ultimately they will still be required to complete it.
Deemarcas Day Profile
Deemarcas Day answered
Marketing, marketing, marketing.  Your information is used to collect demographics about your income, lifestyle, and buying habits.  Surveys are for the good of businesses to target your particular demographic, like age, race, family size, and how to target you to spend your money with a certain company, like when you buy a car, appliance, phone, clothing, insurance, and the list goes on.  I used to enjoy answering surveys, but now refuse to participate because you will be deluged with more calls or junk mail for each survey you answer.  It's amazing how much information is collected about people and plenty of your personal information is out there about you, so why give Big Brother any more. 
Anonymous Profile
Anonymous answered
The purpose of a survey is not always for marketing. In fact, academic institutions are primary drivers for survey based research. The survey provides data that can be used to statistically assess phenomena for better understanding and continued development of theories.
Anonymous Profile
Anonymous answered
The purpose of a survey is for many things, not only in marketing but in school or work too.
In marketing you use surveys to target your audience, like by race, age, and just what they like.
For example if you were selling a wheel chair than your audience would usually be older people or people with hip problems.
When people use surveys in school, they are trying to see how many people like something or see if they think that something should be done around the school, and maybe just something simple like homecoming when the students have to vote on who wins.
So, thats what a survey is for to me.
Karl Sagan Profile
Karl Sagan answered

There are quite a lot of companies that are using surveys as a way of improving their service and I'd say that Home Depot is a great example. Check out www.surveytricks.com to find all the information about their surveys. And by the way, if you are really interested in surveys in general, on the website I mentioned, you can find a lot of other interesting ones.

Taila Nevado Profile
Taila Nevado answered

This question reminds me of some sociology class I took when
I was younger. People conduct surveys for research purposes and several of
these help to design marketing strategies. Have a look at the following link.
You will find out about various types of survey: https://www.questionpro.com/blog/types-of-survey/ . The content is very clear. Hope this helps you. Best of luck!

Anonymous Profile
Anonymous answered
Tobacco is dangerous to your health.
thanked the writer.
Anonymous commented
A psychological survey- Questions like, "Have you ever attempted suicide" etc. Can be used for graphs in the paper, etc. To prove shocking points. (persuasive effects, etc.) Also for the counslors to know what to talk about and what the people are like.

A movie survey- A survey on what you think about movies! Questions like "Did you like the Pink Panther and Why". Can be used for reviews on movies, etc. To talk about how Good a movie was, or something along those lines.

A Simple All-Around Sur

Answer Question