Basically exploratory research is the type of research in which you gather preliminary information to suggest the hypothesis. This research relies on the secondary research for the collection of data. Data is usually analyzed through the qualitative approaches.
These approaches include the discussions with the people including the customers, employees and management. For making exploratory research more formal, focus groups are made, case studies are carried out, pilot studies are done and in dept interviews are arranged.
The basic aim of this type of research is to explore "why and when" instead of "how often or how many". Regression analysis can be used for the analysis and interpretation of data in exploratory research. The whole outcome of such research is based on generalizations.
These approaches include the discussions with the people including the customers, employees and management. For making exploratory research more formal, focus groups are made, case studies are carried out, pilot studies are done and in dept interviews are arranged.
The basic aim of this type of research is to explore "why and when" instead of "how often or how many". Regression analysis can be used for the analysis and interpretation of data in exploratory research. The whole outcome of such research is based on generalizations.