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DuBrin, A. (2004). Applying Psychology: Individual And Organizational Effectiveness (6th Ed.) 12 Techniques Of Self Esteem?

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Andrew DuBrin's 2004 book Applying Psychology helps to teach 12 techniques that people of all walks of life can use to raise their self-esteem and better their lives. It is often used as a follow-up to a freshman psychology class, although it can be used for anyone who thinks they could benefit from it. 

There are several benefits that can be derived from practicing the methods taught in the book. Chief among them are the ability to deal with people on a more effective basis. Learning how to successfully resolve conflicts, motivate people, and to overcome communication barriers can have far reaching effects on a personal and professional level. The book can also help you to gain new skills to better cope with problems at work.  The vast majority of people who venture out into the workplace are going to at one time or another have problems with a co-worker. Andrew DuBrin's Applying Psychology gives you the survival skills you need to deal with stress and people who are difficult to get along with. 

Another very appealing tool that can be had from reading this book is the ability to better capitalize on opportunities.  Almost every successful person in the business world today needed a few key breakthroughs to make their career. The book teaches you to think more creatively and reveals other methods you can use to advance your career. With these tools in hand, you'll be able to better recognize an opportunity when it presents itself. You'll also learn some very effective techniques to help you lower your stress levels at home and at work, for a happier and more productive life. 

Use the techniques presented in Applying Psychology by Andrew DuBrin for a more effective work strategy and a happier home life, free of stress and other distractions.

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