What are the relevance of the study sociology of mass commuinication?

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Stormy Weathers answered
The relevance is enormous.  If you live in a country with a representative style of government, then the techniques and effects of mass communication will have a large impact on who gets elected, what the laws of the country are, whether or not you go to war, whether or not you bail out your banks, etc.  The list is endless.

Just ask the Republicans. :)

If you live in an oppressive country, the techniques and effects of mass communication can be used to keep the population complacent and obedient. 

Just ask the North Koreans, the Chinese, or the Taliban.  :(

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