It mean communication from upper level to the lower level of management.
What Is Vertical Flow Of Communication?
Vertical flow of communication refers with top level and low level management...
i.e. Between BOSS and their employees
i.e. Between BOSS and their employees
Usually in an organization this pattern is followed as vertical or downward communication .
Start (going down)
President
Chairman
Director
manager
assistant
clerk
Start (going down)
President
Chairman
Director
manager
assistant
clerk
If you see in the global context , it refers to the communication between southern states which are rich in information(media Giants), within other southern states, and to the northern states which are developing countries and are dependant on these states to fulfil their demand of information.