How Would You Explain Internal Communication?


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abdul rehman Profile
abdul rehman answered
Internal communication means the exchange of messages, ideas, proposals, opinions and information within the organization i.e. Between the structural set-up of a business concern. It is highly important for the growth of business and the continuous development of the affairs of the organization. This internal communication is three-fold---downward, upward and horizontal.  Downward Communication:  The management takes decisions, frames policies and issues job directions in order to run the affairs of the business organization in a successful manner. Then these policies, decisions and instructions are conveyed to the lower level for their implementation. The lower staff—workers—also want to know about other benefits like insurances health facilities, promotions, pensions, and retirement etc. Employers who communicate effectively have more productive employees and make them more efficient.  Upward Communication:                                                  Upward communication is just as vital as downward communication. To solve problems and make intelligent decisions, managers or executives must learn what is going on in the organization. They depend on lower-level employees to give them accurate and timely reports on problem, emergency trends, opportunities for improvement, grievances and improvement.  Horizontal communication:                                                      Horizontal communication means communication between peers. It flows from one department to another. It is essential and helpful for the management to solve complex and difficult problems, perform duties, prepare for meetings and coordinate their tasks, strategies and planning about some important projects. Horizontal flow of communication gives the executives the opportunity to exchange their views, opinions, and proposals to take some decision in important matters.
Xavier William Profile
Xavier William answered
A vital means of attending to company concerns is through effective internal communication, downward, upward and horizontal. It helps increase job satisfaction, safety, productivity, profits and decreases absenteeism, grievances and turnover.

When employees receive appropriate downward communication from management, they can be better motivated and more efficient. They need not only clear job directions and safety rules but also facts about organizational strategy, products and view points on important controversial issues. They are concerned about employee benefits, health care, insurance, promotions, pensions, training, work environment and retirement. All the many pressures from employees forces employers to be accountable for their decisions through affective downward communication. Employers who communicate effectively have more productive employees.

Likewise, upward internal communication has become increasingly more significant. Many executives sincerely seek frank comments from employees, in addition to the usual periodic reports. Successful managers listen closely to opinions, complaints, problems and suggestions, especially when these are clearly and effectively stated. As a response to increasing global competition, some companies are developing new management styles, which make input from employees an integral part of important decisions affecting the company.

Effective horizontal communication between peers is also essential in organizations in order to solve problems, perform duties, prepare for meetings and cooperate on important projects.

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