Credibility of communication or communicator is in fact trust and value given by the audience. If an audience has a high value about the communicator or the speaker, and respects the information given, the communication or the communicator is said to be having high credibility.
Communication aims at two types of audience. One is primary audience that is directly involved in communication. Secondary audience is that who receive the message later through primary audience or other sources. Credibility is very much required for these two types of audience. Communicator should not under estimate the importance of secondary audience in any case. In many cases, like press conferences or media interviews, secondary audience become more important than primary audience.
Credibility concept is very clear from the importance of media. Media vehicles having high level of credibility enjoy good business status and social respect among masses. Otherwise, some bad names exist in media only due to the low level of credibility. Modern media, their staff, reporters, technical people; all take proper care of credibility making efforts. They contribute to their company by enhancing credibility. Reuters, CNN, BBC, Time, Readers' Digest, Al-Jazeera TV, Fortune 500, Forbes, News Week, Economist are some examples of modern business enjoying good credibility in their respective fields.
Communication aims at two types of audience. One is primary audience that is directly involved in communication. Secondary audience is that who receive the message later through primary audience or other sources. Credibility is very much required for these two types of audience. Communicator should not under estimate the importance of secondary audience in any case. In many cases, like press conferences or media interviews, secondary audience become more important than primary audience.
Credibility concept is very clear from the importance of media. Media vehicles having high level of credibility enjoy good business status and social respect among masses. Otherwise, some bad names exist in media only due to the low level of credibility. Modern media, their staff, reporters, technical people; all take proper care of credibility making efforts. They contribute to their company by enhancing credibility. Reuters, CNN, BBC, Time, Readers' Digest, Al-Jazeera TV, Fortune 500, Forbes, News Week, Economist are some examples of modern business enjoying good credibility in their respective fields.
