Conducting primary research occurs when a company is gathering information directly for themselves. This type of research is often conducted through the medium of questionnaires, observations and interviews. This method can often be very useful to companies because the results are specific to that particular business. The findings can also be regarded as being reliable and accurate because the company have conducted the research independently.
Nevertheless, this type of research can be quite costly to a company. For a start, it will require a considerable amount of time for the research to be conducted, and primary research will also come with a much higher price than secondary research. A good example of this would be when a company is looking to investigate the potential success of a new product. They will be required to give the product away free of charge to the people who have agreed to test it.
Secondary research differs from primary research because it involves a company using research that has been conducted by someone else. For example, an organisation may use findings through a relevant journal, website or newspaper article.
The benefits and drawbacks or secondary research are entirely the opposite of primary research. Secondary research is cheaper for the company as it generally does not entail excess costs and it is nowhere near as time consuming.
However, the reliability and relevance of the information acquired through secondary research is questionable. Seeing as you are using research that has conducted by an external source, you cannot always be sure it is entirely accurate or specific to what you need to know.
Nevertheless, this type of research can be quite costly to a company. For a start, it will require a considerable amount of time for the research to be conducted, and primary research will also come with a much higher price than secondary research. A good example of this would be when a company is looking to investigate the potential success of a new product. They will be required to give the product away free of charge to the people who have agreed to test it.
Secondary research differs from primary research because it involves a company using research that has been conducted by someone else. For example, an organisation may use findings through a relevant journal, website or newspaper article.
The benefits and drawbacks or secondary research are entirely the opposite of primary research. Secondary research is cheaper for the company as it generally does not entail excess costs and it is nowhere near as time consuming.
However, the reliability and relevance of the information acquired through secondary research is questionable. Seeing as you are using research that has conducted by an external source, you cannot always be sure it is entirely accurate or specific to what you need to know.