Consumer is a person engaged in evaluating, acquiring and using goods and services to satisfy his needs and wants.
Consumer is the key figure in market and around him all the activities are carried on.
Types of consumer:
The consumer can be further divided in to two classes.
1: Personal Consumer:
Personal consumer is that consumer who purchases goods and services for his own personal consumption or uses. We can say that consumer is also called to be the ultimate or final person because when the marketer produces the goods then he hand over the goods to personal consumer for final consumption.
For example:
Mr. X buys shaving cream for his personal use so he is said to be personal consumer.
2: Organizational Consumer:
Organizational consumer consists of the government agencies, business organization, non governmental organization (NGO), firms and different types of manufacturing companies who purchases the goods and services in order to run the business of the firm or business concern or business organization.
For example:
A manufacturing organization let suppose Bannu woolen mills purchases raw materials in order to produce woolen cloths in winter season.
The main purpose of the purchase and selling of Bannu woolen mills just to operate the mill or business of the concern is getting profit or not.
Consumer is the key figure in market and around him all the activities are carried on.
Types of consumer:
The consumer can be further divided in to two classes.
1: Personal Consumer:
Personal consumer is that consumer who purchases goods and services for his own personal consumption or uses. We can say that consumer is also called to be the ultimate or final person because when the marketer produces the goods then he hand over the goods to personal consumer for final consumption.
For example:
Mr. X buys shaving cream for his personal use so he is said to be personal consumer.
2: Organizational Consumer:
Organizational consumer consists of the government agencies, business organization, non governmental organization (NGO), firms and different types of manufacturing companies who purchases the goods and services in order to run the business of the firm or business concern or business organization.
For example:
A manufacturing organization let suppose Bannu woolen mills purchases raw materials in order to produce woolen cloths in winter season.
The main purpose of the purchase and selling of Bannu woolen mills just to operate the mill or business of the concern is getting profit or not.