Pippa Corbett answered
Consumer buying behavior is often divided into four different categories:
Here's a little more information about the different types of consumer behavior mentioned above:
The four types of consumer buying behavior
- Impulse purchase
- Routine purchase
- Limited decision making
- Extensive decision making
Here's a little more information about the different types of consumer behavior mentioned above:
The four types of consumer buying behavior
- Impulse buying - This type of purchase is decided upon with little or no thought. Picking up a packet of gum whilst queuing up at the checkout is an example of impulse buying.
- Routine purchase - Is something a consumer buys every day/week/month. The product is usually selected as a matter of habit, and this is where brand familiarity can be really important.
- Limited decision making - Refers to when a consumer buys something after consulting someone or doing a little bit of research. An example would be picking a Chinese restaurant to have dinner at.
- Extensive decision making - Is a purchase that requires planning and thought. Buying a car or a new sofa fall into this category.