What Is The Concept Of Body Cathexis?


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Body cathexis refers to the process of investment of mental and emotional energy in a person, object, or idea. This concept was developed by Sigmund Freud. This concept is basically from the theories of psycho-dynamics and it is very important to marketers. As they can base their marketing efforts towards objects that are so much desired by the target market that they are willing to pay any cost for it.

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