To define it simply, business communication is the sending of messages from a source, such as your business, to another area, such as another part of your business or another business entirely.
These messages, whether they be press releases to the media, financial information to the stock market and traders or advertising to the public, are very important in making sure a business is effective and profitable. Most businesses, especially those involved in the sale of goods or services, need to have effective business communication so that people are aware that they exist and what services they provide. If a business does not transmit messages to their customers through whatever medium, press releases, advertising, word of mouth etc, people are not going to be aware of what service they provide, will not contact them when they need that service and the business will get no trade and their competitors will. Internal business communication, messages sent within a company, is very important as it ensures that all parts of the company are working towards the same goals and are aware of developments relating to the company. In order to ensure effective internal and external business communication, there are a few things to be considered. Firstly, the information must be clear and concise. Whilst the information that is being shared may be obvious to you, other departments of your business and the public may not understand your message if it is filled with jargon- so clear, concise language is needed. The language must also be appropriate for the medium. Information transmitted verbally would be different to information transmitted visually, electronically or using pictures or words. Finally, any message must be relevant otherwise it could cause confusion or irritation to customers.