A second trend you can readily see in the business environment is an increasing international presence. Business has been conducted between people in different countries for centuries. One of the important reasons for the international communication is many companies are outsourcing their business in the foreign countries and in order to do successful business the companies must communicate in the international language. Even you do not work in America for a multinational company you will certainly have dealings with these kinds of companies or with people from other countries. Therefore unlike your business predecessors, you will have to be aware of the communication implications with people in different cultures. Sensitivity to the complex and delicate nature of cross-culture communication is first step toward this awareness.
So if you can avoid a right versus wrong attitude toward cultural differences you will be well on your way toward success. Once you realize the increased chances for problems in cross-cultural communication and that American values are not he only right values then you can begin to change your communication behavior when necessary. So in order to do successful international business you should understand the cultural differences and the ways to confront those differences so that you can do your businesses successfully.
So if you can avoid a right versus wrong attitude toward cultural differences you will be well on your way toward success. Once you realize the increased chances for problems in cross-cultural communication and that American values are not he only right values then you can begin to change your communication behavior when necessary. So in order to do successful international business you should understand the cultural differences and the ways to confront those differences so that you can do your businesses successfully.
