What Is The Disadvantage Of Telecommunication In Our Life?

Advantages and Disadvantages of the Major Types of Media
Type of Medium Advantages Disadvantages When to Use
Direct Mail Most personal form of advertising
By selecting names by zip code, mailing can be pinpointed to precise geographic area
Mailing lists may be used to target specific groups
Can evaluate its effectiveness by calculating response rates Difficult to find mailing list of prospects by occupation at home addresses
Cost for reaching each prospect is high
Many people don't like unsolicited offers If the right mailing list can be found, this is potentially the most effective medium - no other medium gives the prospect as much a feeling of being specially selected
Particularly valuable in competitive situations
Directories Specialized audiences
Long life Not timely
Often have competitive clutter Only appropriate for ongoing recruiting programs
Internet Relatively cost-effective
Can target types of viewers
Messages can be timely
Ads can be interactive
Able to reach a global audience Should be one component of the marketing strategy
Difficult to gauge impact of Internet advertising
Range of costs can vary dramatically Appropriate for ongoing campaigns, especially as a resource for additional information. Banners, Ezines and links can help drive traffic to the site.
Magazines Can select targeted audiences
Ad size flexibility
High quality printing
Prestigious editorial environment
Long life - prospects keep magazines and reread them Wide geographic circulation - usually cannot be used to limit recruiting to specific area
Long lead time for ad placement
Costs can be high When job is specialized
When time and geographic limitations are not of utmost importance
When involved in ongoing recruiting programs
Newspapers Short deadlines
Ad size flexibility
Circulation concentrated in specific geographic areas
Reach a diverse audience
Classified sections well organized for easy access by active job seekers Easy for prospects to ignore
Considerable competitive clutter
Circulation not specialized - you pay for unwanted readers
Poor printing quality
Targeting specific audiences is limited When you want to limit recruiting to a specific area
When sufficient numbers of prospects are clustered in a specific area
When enough prospects are reading help-wanted ads to fill hiring needs
Outdoor (roadside billboards) and Transit (posters on buses & subways) Difficult to ignore. Can reach prospects as they are literally traveling to their current jobs
Precise geographic selectivity
Reaches large numbers of people many times at a low cost Only very brief message is possible
Requires long lead for preparation and must be in place for long period of time. (Usually one to three months.) When there is a steady hiring need for large numbers of people that is expected to remain constant over a long period of time
"Point-of-Purchase" (Promotional materials at recruiting location) Calls attention to employment story at time when prospects can take some type of immediate action
Creative flexibility Limited usefulness: Prospects must visit a recruiting location before it can be effective Posters, banners, brochures, audio-visual presentations at special events such as job fairs, open houses, conventions, as part of an employee referral program, at placement offices or whenever prospects visit at organization's location frequently.
Radio and Television Difficult to ignore. Can reach prospects who are not actively looking for a job better than newspapers and magazines
Can be limited to specific geographic areas
Creatively flexible. Can dramatize employment story more effectively than printed ads
Little competitive recruitment clutter Only brief, uncomplicated messages are possible
Lack of permanence; prospect cannot refer back to it. (Repeated airings necessary to make an impression.)
Creation and production of commercials - particularly TV - can be time-consuming and costly
Lack of special interest selectivity; paying for waste circulation In competitive situations when not enough prospects are reading your printed ads
When there are multiple job openings and there are enough prospects in specific geographic area
When a large impact is needed quickly. A "blitz" campaign can saturate an area in two weeks or less