What Are Export Strategies In Term Of Direct And Indirect Export ?


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In direct exporting, the exporter has to carry out the entire process including research and distribution in the foreign market. The merchant should export directly if he wants full control over the products, build close relationships with the foreign markets and earn higher profits by avoiding the agent fees. Some of the methods of direct exporting include sales representatives, distributors, a retail outlet in foreign country or directly selling to the end user. In indirect exporting, you export the goods with the help of a third party. Some of the ways for indirect exporting are selling the product to domestic buyers who export it, selling to the buyers of foreign countries that are present in exporter’s country, getting the services of an export management company or export trading company, franchising, licensing and manufacturing under a contract or order from a foreign buyer.

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