A person's background and culture can be hugely influential in determining how someone uses and interprets different forms of communication.
A culture can be defined as the group or community we are raised by, and live in today. This can be familial, ethnic, educational or social, and usually will be a combination of many of these factions of society.
Some cultures encourage a great deal of verbal interaction, and it is commonplace to be very expressive, and loud and to gesticulate a lot. A consequence of this, is that communications may be commonly conducted face to face.
Other communities or cultures may be far more reserved, and quieter, and thus communications may be less verbal and more commonly conducted in writing, or in this day and age, by text or email.