What The Importance Of Communication Ethics?


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Arianna Vaccaro answered
Communication ethics in business is without a doubt, extremely important. Due to advances in technology and with more businesses using the internet in their everyday operations, being able to act unethically has become easier, so in a way Communication ethics have become increasingly important in recent years.

Why is it so important?

  • •Acting unethically can be very damaging for a company's reputation as it can influence the public's perception of the business. If the media gets hold of any wrong doings on your part, they will expose you to the public and this will then be a very negative image your business will find difficult, if not impossible, to shake off.
  • The public may choose to shop elsewhere and the business could lose a loyal customer base and important revenue.
  • Customers like to be treated with respect. This is what helps create excellent customer service and repeat business. If a company is acting dishonestly, this will backfire as customers will lose their trust in the business.
  • If this does happen, it will have a knock on effect with investors and any future growth. If there are no customers, the company will become less viable for future growth and this will not appeal to investors who want to see a return in their investments.

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