The Observation method of research is basically developed for observing people in their natural setting. It focuses more on their everyday normal life. There are two types of Observation methods:
- Non-Participant observation
- Participant Observation
Following are the advantages of this method:
- It helps in overcoming issues of validity, bias etc
- It is useful when the subject can not provide information.
- It is also useful when the subject is feared to provide inaccurate information.
Following are the disadvantages:
- Past events being studied
- Frequently measuring attitudes or opinions
- Selecting sample is tricky
- Time and costs are high - can be automated
- Ethical issues