The geographic segmentation represents the market divided by location. The philosophy followed by this segmentation believes that people who live in the same area share some similar needs and wants and these needs and wants are different from the people who are living in the other parts of the country. For example some foods have high demands than other regions. So it varies from region to region. Geographic priorities also depend on the brands. In some area one brand might be very popular and famous. But in other areas it is quite possible people like different brands.
Some marketing professionals believe that due to globalization and internet world wide expansion have decreased all the geographic boundaries and all geographic marketing should be changed by the Global Marketing strategy. They say now ordinary people watch MTV, wear Levis jeans and eat McDonald's Pizza. Internet has given the power to consumers to make purchases online by sitting in any part of the world. This geographic segmentation can be done on the basis of region, City Size, Density of area, climate. Marketers have observed divergent consumers purchasing patterns among urban, suburban and rural areas. However geographic segmentation is very useful for marketers as a strategy.
Some marketing professionals believe that due to globalization and internet world wide expansion have decreased all the geographic boundaries and all geographic marketing should be changed by the Global Marketing strategy. They say now ordinary people watch MTV, wear Levis jeans and eat McDonald's Pizza. Internet has given the power to consumers to make purchases online by sitting in any part of the world. This geographic segmentation can be done on the basis of region, City Size, Density of area, climate. Marketers have observed divergent consumers purchasing patterns among urban, suburban and rural areas. However geographic segmentation is very useful for marketers as a strategy.