Communication is actually a two way process which involves imparting information by a sender to a receiver by using a medium. Different means or media can be used for communication such as:
- Newspaper
- Radio
- Television
- Internet
- Billboards
- Mobile phones
Each of these modes of communication has its own benefit for the company. Newspapers and Television, being the conventional modes of communication are considered as the most effective means of communication. They help in reaching a broader audience all around the world. On the other hand, Internet has also gained importance as a communication means recently. It is very interactive and relatively cheaper also. Radio can also be effective if targeted and used properly.
